One flat monthly price. Your ad budget stays your own.
Every plan includes the ad creative, the tracking, and the reporting, so the number below is the number on your invoice. Ad spend is billed by the platforms directly to your accounts; Sparkplug never touches it and never marks it up.
Launch
$1,800 one time
For budgets under $1,500 a month, or anyone not ready for a retainer
- One platform, built properly and handed to you
- Ad account, pixel, and conversion tracking installed
- Four ad creatives, written and designed
- First campaigns built, launched, and documented
- A walkthrough call so you can run it yourself
Fits a business that wants a real foundation without a monthly commitment. Credited toward your first month if you move to a plan within 60 days.
Starter
$750 per month
Covers up to $2,500 a month in ad spend
- Facebook and Instagram, run as one campaign system
- Four new ad creatives every month
- Conversion tracking installed and verified
- Monthly report plus a live dashboard
- One business day reply standard
- Optional second platform, add $150
Fits a local business putting real money behind advertising for the first time.
Growth
$1,600 per month
Covers up to $8,000 a month in ad spend
- Up to four platforms, social and search
- Ten new ad creatives every month
- Retargeting included, not an add-on
- A/B testing on creative and audiences
- AI-assisted monitoring and bid control
- Monthly strategy call
Fits a business with a proven offer that wants more volume from more places.
Scale
$3,000 per month
Covers up to $25,000 a month in ad spend
- Every platform worth being on, no cap
- Twenty new ad creatives every month
- Two landing page builds per quarter
- Weekly reporting and a custom dashboard
- Competitor monitoring
- Calls every two weeks
Fits a business where advertising is already a main growth channel.
Partner
From $6,000 per month
For ad spend above $25,000 a month, multi-location, or multi-brand
- Everything in Scale, across every location or brand
- A dedicated strategist on your account
- Custom automation built for how your business actually runs, not a template
- Quarterly business reviews against your own targets
- A direct channel rather than an inbox
Quoted after a scoping call, because no two operations this size look alike.
On the spend allowances: bigger budgets genuinely mean more campaigns, more creative, and closer monitoring, so each plan covers a range. Exceed your allowance two months running and you move up at the next billing cycle. It is written into the agreement so it is never a renegotiation.
Setup is $500 on Starter, $850 on Growth, and $1,500 on Scale, waived if you commit to the first three months. After that it is month to month, cancel with 30 days notice. Partner includes setup.
On platforms: every platform needs roughly $500 a month of its own to gather enough data to learn from, and Google Search needs closer to $750. A budget split too many ways learns nothing on any of them, so we will tell you when fewer platforms is the better answer.
Production work, priced separately.
Making variations of your ads is included in every plan. Making the raw material sometimes is not, and those jobs are quoted rather than bundled into a price you might not need.
| Add-on | Rate | What it covers |
|---|---|---|
| Photo or video shoot | From $800 | On-site production at your business, edited and delivered ad-ready |
| Extra creative concept | From $350 | A concept beyond your monthly allowance, image or short video plus copy |
| Landing page build | From $1,200 | A page built for one campaign, tracked and tested |
| Logo or brand identity | From $1,200 | Mark, type, and color system for a business starting from nothing |
| Product photography | From $600 | Studio-style product images for catalog or ad use |
| Call tracking | $300 setup, $50 per month | Tracked numbers so phone calls show up in reporting with everything else |
| Extra platform on Starter | $150 per month | A second platform alongside Facebook and Instagram |
| Strategy consulting | $75 to $200 per hour | Advertising strategy without campaign management, billed hourly |
Social media management, coming soon.
Paid advertising is not the right answer for every business. A barber shop, a cafe, or a boutique does not need a hundred new customers a month; it needs to stay visible, get found, and look alive when someone checks. That is a different service, and it is the one we are building next.
Social Essentials
$450 per month
- Twelve posts a month across Facebook and Instagram
- Two short-form videos
- Google Business Profile kept current
- Review responses
- Monthly report
Social Pro
$900 per month
- Twenty-four posts a month
- Eight short-form videos
- One additional platform, TikTok or your choice
- Review responses within 24 hours
- Monthly report and strategy call
Added to an ad plan
+$400 per month
- Sixteen posts a month
- Four short-form videos
- Matched to the platforms your ads already run on
- Google Business Profile and reviews
- Folded into your existing report
Not open for signups yet. If this is closer to what you need than advertising is, say so in your inquiry and you will hear first when it opens.
The parts that are never an upsell.
Some agencies charge for the basics of being organized. Those are automated here, so they cost nothing to provide and are included at every level.
- Ad creative made and refreshed every month, never billed separately
- Your own client ID and structured Drive folder set, created at onboarding
- Accounts built in your name, so you keep everything if we part ways
- Conversion tracking installed and verified before launch
- A written advertising plan before any money is spent
- One business day reply standard, from the person running your account
- Daily automated audit of your records against the source data
Not sure which plan fits, or whether advertising fits at all?
Send your monthly budget, what you sell, and what an average customer is worth to you. You will get a straight recommendation, including a recommendation to wait, to start with Launch, or to do something other than advertising, if that is the honest answer.