What Sparkplug actually does for you.
Four services. Take one or take all of them. Each is priced per engagement after a short conversation, because a roofer with one truck and a clinic with four locations do not need the same thing.
Paid advertising
Campaigns on Meta and Google built around the thing you actually want more of, whether that is booked calls, filled appointments, or foot traffic. Budgets are tracked to the dollar and reported against the goal you set at the start.
Included
- Account and pixel setup, or a cleanup of what you already have
- Audience and keyword research specific to your service area
- Campaign build, launch, and staged budget scaling
- Conversion tracking so leads are counted, not guessed
- Ongoing optimization on a set cadence
Creative and content production
Ads are won or lost on the creative. Every launch ships with multiple variants so the market picks the winner instead of an opinion picking it.
Included
- Ad copy written per audience and per angle
- Static image ads and simple motion versions
- Short-form video cuts from footage you have or footage we direct
- Multiple variants per launch, built for testing
- Refreshed creative on a schedule so ads do not go stale
Local search and web presence
An ad click needs somewhere to land, and half of local buyers never click an ad at all; they search, read reviews, and call. This service covers both sides.
Included
- Google Business Profile setup, cleanup, and ongoing posts
- Consistent listings across the directories that matter locally
- Landing pages built for one offer and one action
- Review request flow so happy customers actually leave reviews
- On-page basics: titles, descriptions, speed, mobile layout
Reporting and account management
You should never have to ask how the ads are doing. Reports arrive on a schedule, in plain language, with the changes made since last time and the changes coming next.
Included
- Scheduled performance reports, not on-request ones
- Spend, leads, and cost per lead tracked against your stated goal
- A structured folder of your assets, creative, and past reports
- A single point of contact with a one business day reply standard
- A record of every change made to your account
Not sure which of these you need?
That is a normal place to start. Describe the business and the goal, and you will get a straight recommendation, including a recommendation to do nothing yet if that is the honest answer.